Mass Communication as a Career Option
// May 30th, 2009 // Media
Mass communication in India has undergone quantum change in the recent past and has grown by leaps and bounds. The advent of various media and the exceptional boost that it has seen in the fields of TV, print, radio, online etc is phenomenal in itself. The industry is growing at an enormous space and has created numerous career opportunities for the young and the talented interested to make an exciting career. The field of mass communication is quite vast and includes more than just the entertainment and news industry. Thus, there are endless exciting jobs that youngsters can take up after pursuing a course in mass communication. There are private and government colleges in India and also other institutes that offer mass communication courses to aspiring students. It is a contemporary field of study.
The study of mass communication encapsulates the numerous means of mass communication that have developed and are still developing. It is through these different means that information is relayed to public. The study of these tools or means is what the study of mass communication is. Since these tools are diverse, the course covers a vast range of medium of mass communication. The concept behind mass communication is that a single message is communicated to large proportions of the population.
Hence, it can be said that mass communication is the study of mass media, which includes various mediums deployed to convey information to a large audience. These tools range from newspapers to magazines to television to radio to online etc. During the mass communication course, a student is given basic knowledge of these mediums and then as per the individual interest and capability, a student can choose to specialize in the field that attracts him/her the most. Once the course is over, there are many job opportunities in the entertainment industry, news media industry, publishing industry or the public relations departments in various companies. One can also find jobs in research institutes.
Mass communication has been a recent revolution in India. There has been a sort of an awakening in this field. Now, people have understood the reach and importance of mass media. The power of media can bring about a lot of changes in the society. If utilized well, mass communication means can easily be considered the fourth pillar of democracy. With such reach and acknowledgement, the media industry has opened up in India to a big extent. Now, people are capitalizing on the use of the various means of mass communication. Thus, there has been a boom in the number of TV channels, radio channels, online websites, advertising agencies, newspapers and magazines being used to disseminate information.
The reach of media is also enormous now. Gone are the days when a TV or a radio was the possession of the elite. Nowadays, these tools have become ubiquitous. They have penetrated to all corners of the country and are giving people a voice of their own. The regional media is becoming as popular as the national media. People want to know and people want to be heard. As a result, the mass communication industry has boomed like never before. With such a boom, there has also been a boom in the career opportunities offered by this industry. There is a plethora of jobs in this field.
Many colleges in India offer three-year degree courses in mass communication. There are also many private institutes offering diploma courses in mass communication. The course duration for these courses varies from one year to three years. Students can also go for specialization in a particular field of mass communication. Good presence of mind and analytical skills are required to make it big in this field. However, before entering this field, one has to understand that it is a demanding career option. The work timings could be punishing and sometimes there are no breaks for long. Recognition and fame also come early for the deserving but considering the competition in this field, there is a lot of mental and physical investment that one might have to do to be successful in this field. One should choose the branch of mass communication carefully depending not just on the interest but also individual competence.
Watch the video related to mass communication
Those were the best days of my life::: Mass Comm 2004// Song 2
Help answer the question about mass communication
Was the mass communication of propaganda effective or ineffective in WWII?Would you say that the mass communication of propaganda was effective or ineffective in WWII?
I think the answer to this question could go either way, so i'm not really sure what to write.
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About Author
Geetika jain writes on behalf of Shiksha.com. Shiksha.com is an education portal that connects education seeker with education provider. Shiksha.com has wide information over mass communication courses and colleges, students community and courses. Its education forums enable its users to seek opinion of students, alumni and faculty of colleges and schools through College Groups and School Groups.
10 Responses to “Mass Communication as a Career Option”
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- Donita M said: NO... PR is more specialized... Mass Comm is gener...
- rk88 said: That depends on what exactly you want to do. Yo...
- Lou17 said: Depends on what kind of career path you want to go...
- Mariya_serious said: 1.Decide what you want to do in life and research ...
- Elwin chris said: You have a good education & good opportunities...
- manas01 said: You may pursue Mass Communication Degree Course af...
sir a nice information
there are a variety of jobs you can get as a mass communication graduate. you can work in the following fields: print journalism, electronic journalism, film, advertising, public relations, radio and television broadcasting, and printing and publishing. some job titles include broadcast news analyst, producer, director, copy editor, copywriter, public relations manager, publisher, critic, and many more.
This kind of job you need to "KNOW" people.
You need to network and get connections.
Advertising is a competitive business so you need to work and make some new friends in the advertising industry.
Advertising: Advertising, Market Research Analysts
Radio-Television/Broadcasting/Electronic Media: Broadcast News Analysts, Editing, Creative Directing, Producing.
Journalism: Creative Writing, Editing, Copy writing Publishing
Public Relations: Public Relations Managers, Public Relations Specialist, Corporate Public Affairs
You may pursue Mass Communication Degree Course after your 12th. Media & Communication sectors are booming in India after IT & Aviation Industries.
For your personal approach in order to enhance your study in Mass Communication, you may visit these websites:
http://www.amity.edu
http://www.apeejay.edu
http://www.iaan.org and you must visit the website of Indian Institute of Mass Communication at JNU, N. Delhi.
Once you are through to your 1st Degree you may opt for MBA.
Very good dynamic career and indeed a very lucrative career option.
Best wishes.
You have a good education & good opportunities in your course,u must continue your study for the moment its still on a process. Once your into a course u like,then u have ur passion & love to do it & will succeed. With the good foundation u have, bright future comes & knocks at your door.
1.Decide what you want to do in life and research all the options on those two then decide whic of the opportunities suits you best based on yourself and preferences.
2.I like Mass Comm though since you need to know a lot of things .You could try be a bizz reporter that way you incorporate both.If a pathosociologist could get work in a police department and end up looking at forensic departments why not you taking Mass Comm and become a bizz journalist.
And who knows your mass comm knowleedge could be applied in marketing or public relations companies.
Depends on what kind of career path you want to go on.
If you want to be a writer, then just write and pund the pavement with your script, or take a sideline job doing coverage as a reader (reading bad scripts is a great teacher for learning what makes a script good). Writing is also a good jump off point to becoming a director or a producer.
If you want to work more in the production or the post-production end of things. You can look for assignments as a production assistant, and then move up from there to 2nd AD, 1st AD, cinematographer, etc.
Or if you choose to go the indy route, you can wear all of these hats at the same time.
The key to this is that the whole time you work at these early jobs, you build and maintain a network that will lead to more and better work.
That depends on what exactly you want to do.
You don't need an MBA to work in the top ad agencies. They want youth, creativity… and the ability to work all night long… night after night after night. If you have a decent undergrad degree and the kind of charisma and spark and energy they thrive on, they don't care about graduate work.
In comparison, if you want more of a long-term marketing management career rather than ad agencies, then the MBA would probably help. But strongly advise that you wait and get a few years real world work experience under your belt first, rather than going straight from undergrad to grad school. Corporations don't like to have to teach professional job skills to 24-25 year old MBA's… they would rather hire someone a little more mature who already understands how to work well in a corporate office.
Either way, if you are just finishing your undergrad degree, go get a job. The time to examine the MBA question is after you have worked for at least 2-3 years.
NO… PR is more specialized… Mass Comm is general and probably gives you more options.