Media | Marketing | Communication

Mass Communication as a Career Option

// May 30th, 2009 // 10 Comments » // Media

Mass communication in India has undergone quantum change in the recent past and has grown by leaps and bounds. The advent of various media and the exceptional boost that it has seen in the fields of TV, print, radio, online etc is phenomenal in itself. The industry is growing at an enormous space and has created numerous career opportunities for the young and the talented interested to make an exciting career. The field of mass communication is q (more…)

Career in Media, Films, Mass Communication

// January 15th, 2009 // 10 Comments » // Media

Medical and engineering are passé. Today’s youth are looking for new and exciting careers. One such field that is rising these days is media and mass communication. Although, journalism has always been around but with a sudden spurt in the number of news channels and newspapers, the demand for mass communication experts has increased manifold. A lot of students are looking to pursue courses in mass communication and acquire skill sets that wil (more…)

Leverage Social Media To Create Affinity Groups Online

// November 17th, 2008 // 11 Comments » // Media

Intelligent research is the first step to launching (or not launching) any new business venture. Thinking like the individuals you are most hoping to influence is the key to developing a successful business model.

I’ve saved clients millions of dollars over the years by identifying critical threats (more…)

Communication Myths – 3 Myths Debunked

// August 16th, 2008 // 9 Comments » // Media

The Three Communication Myths:
Myth 1:
Any problem can be resolved by means of effective communication abilities.
The reality about effective communication abilities are that innumerable problems exist, which cannot be worked out, even though they are grasped. People are of the opinion that the only basis for people facing such a lot of problems is due to their being unable to comprehend one another. When you take time to re (more…)

Marketing in todays world

// June 15th, 2008 // No Comments » // Media

Billions of dollars are spent yearly in marketing trying to communicate to the consumer. When you look at marketing today you see 90% of it driven by the internet. Take for example Godaddy a domain name company that rolled the dice on a multi million dollar marketing campaign to run Super Bowl. That ad was the perfect example of what people in ever industry does with marketing. Gain a market share over there competitors.  That ad made godaddy the number 1 domain name company in the world.  

Network solutions were once the top, leading the race for many years. It was not until communication was created through marketing ad they no longer were leading the race.  

 Today the real estate industry is going through some major changes. The economy is no longer booming with the mortgage industry. Who is going to be the next godaddy in the real estate industry? What is going to take to lead the pack?  

Comunicacionparalapaz looks at every industry and looks at the changes. As the seasons change so does ways of marketing.  

Social Media is One Component of Broader Communications Strategy

// April 15th, 2008 // 11 Comments » // Media

The world of Socialized Media is maturing and along with it, our knowledge, expertise, reach, and personal and represented brands are only flourishing. It will continue as long as we realize that these new social tools and networks require an entirely new commitment and embodiment of what we personify and how we can be a genuine resource to the people who define the communities that are important to us.

At the end of the day, eve (more…)

The Effects of Mass Media

// January 28th, 2008 // 16 Comments » // Media

In this day and age, Mass Media is all over. It surmounts the activity of the people. It shapes, forms and influences the buying decisions of the majority through its incessant advertising schemes bombarding our daily existence and it seems that there is no stopping it. As a result, this leads to the invincible effects of Mass Media to the society and its people.

The effects of Mass Media in the present time is both extraordinary and d (more…)

Journalism & Mass Communication – The Most Attractive Field Of Today

// August 23rd, 2007 // 10 Comments » // Media

Now-a-days, Mass Communication is the most attracting field in the young people because it offers various career options in several kinds of Medias for instance, newspapers, magazines, radio, television, public relations, advertisements etc. It comprises of closely related fields of communication, advertisement and public relations. This program is the study of mass media that includes all types of medium used to convey the infor (more…)

Social Media Marketing and the Viral Effect

// July 6th, 2007 // 11 Comments » // Media

The world of search and website marketing has really changed over just the past few years.  For many in search, it seems like it was not too long ago that webmasters could have their sites ranking highly on search engines for certain keywords if they took care of the basic tags – meta and description.

Times have changed since then, of course, as there is so much competition in search that now webmasters have to apply extensive search en (more…)

Definition of Mass Media

// May 20th, 2007 // 16 Comments » // Media

According to YourDictionary.com, the definition of Mass Media is those means of communication that reach and influence large numbers of people, especially newspapers, popular magazines, radio, and television.

In my own personal estimation, Mass Media goes along with Information and Communication Technology in this day and age so as to mold a new-fangled way of life to the majority living in this global generation.

Mass Media (more…)