Medical and engineering are passé. Today’s youth are looking for new and exciting careers. One such field that is rising these days is media and mass communication. Although, journalism has always been around but with a sudden spurt in the number of news channels and newspapers, the demand for mass communication experts has increased manifold. A lot of students are looking to pursue courses in mass communication and acquire skill sets that will help them make a career in this field. Apart from journalism, advertising, modeling, acting, jockeying etc also fall under the same category and are gaining popularity. The education scenario is also bright as many good institutes are offering full-time and part-time courses in media, films and mass communication. The courses can be pursued both at degree and diploma level.

Mass communication clearly implies that it involves communicating to the masses through different modes. According to the target audience and the message to be broadcast, the media is selected. The information that has to transferred could be news or entertainment or both. Print, Television and radio are the most popular mediums through which one can communicate with the masses. Apart from these three, Internet is a fast upcoming medium gaining popularity in recent years, though it mainly caters to the young and educated audience.

The top institutes in mass communication are spread over various cities in India. Of the most renowned, Mudra Institute of Communications in Ahmedabad, Gujarat is a good option. It offers PG Diploma in Management in Communications (PGDMC), PG Programme in Communication Management and Entrepreneurship (PGPCME), PG Certificate Programme in Integrated Marketing Management (PGCPIMM), Career Development Programme in Design Communications Management (CDP-DCM) and PG Certificate in Advertising Management (PGCAM). It is a renowned institute and conducts admission tests for intakes.

The Indian Institute of Mass Communication based in New Delhi is another good institute. Established, over thirty years ago, the IIMC has gained recognition from UNESCO as a centre of excellence in the field of communication teaching, training and research. It provides a variety of courses including print journalism, photo journalism, radio journalism, television journalism, development communication, communication research, advertising and public relations.

The Asian College of Journalism based in Chennai, Tamil Nadu, is a postgraduate college that provides students with journalism education adapted to the specific needs of India and other developing countries in Asia. The curriculum is based on the trend and thrust of convergence in the media, and the consequent demands for multiple skills made on the contemporary journalist.

St. Xavier Institute of Communications (XIC) based in Mumbai, Maharashtra, offers a variety of services in training and production. XIC was initiated in 1969 by The Catholic Bishops’ Conference of India to develop scholarship and professionalism in the field of media. It is currently managed by the Society of Jesus (Jesuits) of the Bombay Province.

The Indian Institute of Journalism & New Media (IIJNM) based in Bangalore, Karnataka, is a leading post-graduate school of journalism and media. The curriculum combines both theory and practice to prepare its graduates for positions in the media industry. The centre started in January 2001.

Times School of Journalism, based in New Delhi, offers Post Graduate Diploma in Journalism including six weeks internship with the Times of India and The Economic Times. The eligibility criteria is graduation in any discipline with 50% marks. However, a PG degree and a background in Economics, Management, Finance, Law or Science and Technology preferred.

Indira Gandhi National Open University (IGNOU) also offers courses in mass communication. It provides basic knowledge to students on Journalism and Mass Communication by sharpening the basic skills needed to function effectively in a media organization.

For those interested in acting and modeling, Film and Television Institute of India – Pune is a good option. It is an old and renowned institute and has produced well-known actors working in the film and television industry today.

There are various branches of mass communication. In journalism, the main purpose is to inform, educate and enlighten the masses on current issues and various other social issues that are relevant to them. These days, reporters, news casters, video journalists, cameramen are in great demand. Advertising involves brand-building through effective and innovative communication. The market for advertising is also very competitive

Then, film-making is another interesting option. It involves study of skills used in acting, directing, producing, script writing, cinematography, sound recording, visual mixing and editing etc. These days, lots of youngsters are taking to film-making and are interested in assignments behind the camera as well. It requires a lot of creativity and thinking in a broader perspective. Next comes publishing & printing. A course in publishing involves study of scientific methods used in this industry. It also requires editorial understanding.

Public Relations as a stream is also part of mass communication. PR executives are also in demand as they are responsible for building the public image of an organization.

A report by the Federation of Indian Chambers of Commerce and Industry (Ficci), says that India’s print and broadcast industries are expected to grow at a compounded annual rate of 14% and 22%, respectively, until 2012. While print is estimated to become a Rs.28,100 crore industry by 2012, television will be a Rs.60,000 crore sector. Thus, there is no dearth of opportunities in all these fields but youngsters have to understand that it is not just glamour but also a lot of hard work that goes in these professions.

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Careers in mass communication can include television jobs, radio jobs, advertising jobs and Internet jobs. Find various career opportunities in the field with help from a communications professor in this free video on communication. Expert: Michael Morgan Bio: Dr. Michael Morgan is a professor of communication at the University of Massachusetts, and he has published many writings on issues of mass communication. Filmmaker: David Pakman

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Geetika Jain writes on behalf of Shiksha.com. Shiksha.com is an education portal that connects education seeker with education provider. Shiksha.com has wide information over Media Films Colleges, Mass Communication courses. Its education forums enable its users to seek opinion of students, alumni and faculty of colleges and schools through College Groups and School Groups.

Intelligent research is the first step to launching (or not launching) any new business venture. Thinking like the individuals you are most hoping to influence is the key to developing a successful business model.

I’ve saved clients millions of dollars over the years by identifying critical threats (competitive, legal, moral, etc.) to their proposed new venture, simply by putting myself in the shoes of their target audience, and behaving as they would when presented with the new option being offered. In some cases, I’ve identified far better business models to pursue and directed my clients accordingly. But in many case, I’ve advised existing or prospective clients not to pursue the new venture at all, for reasons discovered through my intensive due diligence process.

Around Y2K, a top cruise industry executive asked my opinion regarding how I might rebrand their primary cruise line to better articulate their marketing message. The first thing I did was search the web to see how all other brands were attempting to sell me on the idea of a cruise, and how they claimed to be different from every other option available of the eighteen or so to select from. I quickly discovered that virtually every brand was claiming to be just perfect for me, without knowing anything about me or other people like me.

Every brand was speaking to me from their own perspective (selling me on their brand), while my own personal concerns centered around whether I would even enjoy cruising at all, regardless of brand. I decided that I might be compelled to cruise if it were with a ship full of other people like me, who I might most enjoy partying with for a week. I also quickly noticed that no cruise line gave me the option to search for cruises based on the types of people I might like to cruise with enough to tip me off the fence to pull the trigger and actually book a cruise.

While every brand in the industry was touting their destinations, size of ship, amenities, service, price, etc., the one thing I was most interested in – cruising with a bunch of other people that I would actually enjoy spending a week with – was not a searchable option. When every brand in an industry tells you they are just perfect for everyone, the entire industry is actually telling you that they don’t know you or care about your wants and desires.

So there it was – the reason why more people weren’t cruising was staring me right in the face, and the ramifications of this revelation were not only significant for the single brand for whom I was consulting, but for the entire cruise industry. An industry that was accustom to broadcasting their marketing message in one direction was about to be confronted with a new paradigm, the requirement for a cultural shift toward two-way dialogue as a marketing necessity.

Under my guidance, the results of these early revelations led to a cultural transformation not only at this Fortune 500 cruise line, but across the entire industry as their competitors responded to our online initiatives. Consumers had found their voice through online social media, and began configuring their own cruises not around brands or itineraries per se, but around groups formed online by others like themselves. We eavesdropped on their conversations as the groups were forming online, anticipated their wants and desires, and delighted them once on board, by honoring their group with a party and memorializing their time together in pictures.

My theory went as follows: Once groups form, and vacations are enjoyed, they plan another cruise, together, with even more of their friends. As the trend develops over the years, groups will double in size each year, and eventually grow large enough to charter entire ships (saving the cruise line 15% on travel agent fees and 100% on marketing costs), and they won’t even care what brand name is on their ship.

As group leaders emerge and find their voice, they may select a different ship or different itinerary for the group’s next cruise, but it was highly unlikely they would opt to switch brands – as such a move is too disruptive to the group. Brand loyalty is a happy byproduct in this case – not as a result of the superior service delivered, but because the switching cost (disruption and angst within the group) is simply too high. As “the group becomes the brand,” the industry can spend less on brand marketing (reduce or eliminate television advertising), and more on delivering the experience at a better value to these devoted groups.

The world of information is at your fingertips, provided you bother to commit the time and effort, and ask the right questions. Before I embark on any new concept, whether for myself or my clients, I’ve been known to spend several days with as many as 15 Google tabs open at one time, in search of total information awareness on all aspects related to the target concept. Every Google search can open a door to new elements that may not previously have occurred to you, many of which are critical to understanding whether your new venture is actually going to be perceived by the market in the way that you think it will be.

Unless and until you are willing to step out of your own shoes and into those of the people you are most trying to influence (at every level of the value chain), you can’t really know whether your product/service, messaging, price point, delivery method, etc. is truly going to result in the only thing that matters, profit.

http://newventurestrategies.com

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May 14, 2009 This panel presents a range of perspectives on the social and symbolic action afforded by new media in the realm of politics and international relations. Stanford University: www.stanford.edu Department of Communication communication.stanford.edu Stanford University Channel on YouTube: www.youtube.com

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What can one do with this kind of degree and is there decent money in these types of professions.

Thanks. And please no bullshit answers, Im tired of people trying to be funny and stuff on here. Thanks

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Tom Martin is the Founder of New Venture Strategies, a global marketing, social media and strategic planning consultancy to Fortune 500 executives and entrepreneurs, headquartered in Fort Lauderdale, Florida.

Now-a-days, Mass Communication is the most attracting field in the young people because it offers various career options in several kinds of Medias for instance, newspapers, magazines, radio, television, public relations, advertisements etc. It comprises of closely related fields of communication, advertisement and public relations. This program is the study of mass media that includes all types of medium used to convey the information to the audience.

Mass communication is a vast field that many areas in it. Some of its areas are discussed as under: -

1)      Print Journalism: – One of the oldest forms of journalism is Print Journalism. This is basically collecting and editing of news for the presentation via media. Newspapers and magazines are the major sources of news and information throughout the world. Today, newspapers and magazines cover numerous specialized sections such as political events, business news, leisure, cinema, career, health and much more.

2)      Electronic Journalism : – Electronic Journalism offers for professional qualified aspirants career opportunities for example, direction, production, camera, graphics, editing, sound, program research, script writing etc. It also affects the lifestyles and thoughts of masses. In Electronic Journalism, there are mainly three areas i.e. hardcore news, business and sports news and entertainment news. Students can get into one of these three areas with their personal interest and caliber.

3)       Radio Broadcasting: – In radio broadcasting, an individual can have various career opportunities as a sound engineer, a station engineer, a radio jockey and a radio producer. The minimum qualification in this industry is a bachelor’s degree. People, who are interested in the creative force, can become a radio producer. The main responsibility of radio producer is the direct the show and put together all the elements more effectively and content structure in a good manner.

Except this, Mass communication brings lots of job opportunities for e.g. documentary and promotional films, television sales and content production, crowd coordinators, artist consultant, stylist or costume designer and many more. Sharda Group of Institutions also brings Journalism and Mass communication course for the students. This is NBA accredited institute and is among the top institutes of India. It delivers best education to its students under the proper guidance of well experienced faculty members.

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The Department of Mass Communication at Southeast Missouri State University boasts one of only 106 mass communication programs nationwide that are fully accredited. Students produce several monthly television and radio shows for the University and local organizations in a hands-on learning environment. Southeast professors work closely with students to teach creative, organizational and technical skills required to excel in the mass communications field.

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This article is all about the importance of Mass Communication. Everybody wants to make his bright career in the most emerging field. In this article, we are also talking about Sharda Group of Institutions that offers mass communication program. If you want to know more about this Institute, you can visit our website: http://www.sgei.org/