Mass communication in India has undergone quantum change in the recent past and has grown by leaps and bounds. The advent of various media and the exceptional boost that it has seen in the fields of TV, print, radio, online etc is phenomenal in itself. The industry is growing at an enormous space and has created numerous career opportunities for the young and the talented interested to make an exciting career. The field of mass communication is quite vast and includes more than just the entertainment and news industry. Thus, there are endless exciting jobs that youngsters can take up after pursuing a course in mass communication. There are private and government colleges in India and also other institutes that offer mass communication courses to aspiring students. It is a contemporary field of study.

The study of mass communication encapsulates the numerous means of mass communication that have developed and are still developing. It is through these different means that information is relayed to public. The study of these tools or means is what the study of mass communication is. Since these tools are diverse, the course covers a vast range of medium of mass communication. The concept behind mass communication is that a single message is communicated to large proportions of the population.

Hence, it can be said that mass communication is the study of mass media, which includes various mediums deployed to convey information to a large audience. These tools range from newspapers to magazines to television to radio to online etc. During the mass communication course, a student is given basic knowledge of these mediums and then as per the individual interest and capability, a student can choose to specialize in the field that attracts him/her the most. Once the course is over, there are many job opportunities in the entertainment industry, news media industry, publishing industry or the public relations departments in various companies. One can also find jobs in research institutes.

Mass communication has been a recent revolution in India. There has been a sort of an awakening in this field. Now, people have understood the reach and importance of mass media. The power of media can bring about a lot of changes in the society. If utilized well, mass communication means can easily be considered the fourth pillar of democracy. With such reach and acknowledgement, the media industry has opened up in India to a big extent. Now, people are capitalizing on the use of the various means of mass communication. Thus, there has been a boom in the number of TV channels, radio channels, online websites, advertising agencies, newspapers and magazines being used to disseminate information.

The reach of media is also enormous now. Gone are the days when a TV or a radio was the possession of the elite. Nowadays, these tools have become ubiquitous. They have penetrated to all corners of the country and are giving people a voice of their own. The regional media is becoming as popular as the national media. People want to know and people want to be heard. As a result, the mass communication industry has boomed like never before. With such a boom, there has also been a boom in the career opportunities offered by this industry. There is a plethora of jobs in this field.

Many colleges in India offer three-year degree courses in mass communication. There are also many private institutes offering diploma courses in mass communication. The course duration for these courses varies from one year to three years. Students can also go for specialization in a particular field of mass communication. Good presence of mind and analytical skills are required to make it big in this field. However, before entering this field, one has to understand that it is a demanding career option. The work timings could be punishing and sometimes there are no breaks for long. Recognition and fame also come early for the deserving but considering the competition in this field, there is a lot of mental and physical investment that one might have to do to be successful in this field. One should choose the branch of mass communication carefully depending not just on the interest but also individual competence.

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Those were the best days of my life::: Mass Comm 2004// Song 2

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Geetika jain writes on behalf of Shiksha.com. Shiksha.com is an education portal that connects education seeker with education provider. Shiksha.com has wide information over mass communication courses and colleges, students community and courses. Its education forums enable its users to seek opinion of students, alumni and faculty of colleges and schools through College Groups and School Groups.

Medical and engineering are passé. Today’s youth are looking for new and exciting careers. One such field that is rising these days is media and mass communication. Although, journalism has always been around but with a sudden spurt in the number of news channels and newspapers, the demand for mass communication experts has increased manifold. A lot of students are looking to pursue courses in mass communication and acquire skill sets that will help them make a career in this field. Apart from journalism, advertising, modeling, acting, jockeying etc also fall under the same category and are gaining popularity. The education scenario is also bright as many good institutes are offering full-time and part-time courses in media, films and mass communication. The courses can be pursued both at degree and diploma level.

Mass communication clearly implies that it involves communicating to the masses through different modes. According to the target audience and the message to be broadcast, the media is selected. The information that has to transferred could be news or entertainment or both. Print, Television and radio are the most popular mediums through which one can communicate with the masses. Apart from these three, Internet is a fast upcoming medium gaining popularity in recent years, though it mainly caters to the young and educated audience.

The top institutes in mass communication are spread over various cities in India. Of the most renowned, Mudra Institute of Communications in Ahmedabad, Gujarat is a good option. It offers PG Diploma in Management in Communications (PGDMC), PG Programme in Communication Management and Entrepreneurship (PGPCME), PG Certificate Programme in Integrated Marketing Management (PGCPIMM), Career Development Programme in Design Communications Management (CDP-DCM) and PG Certificate in Advertising Management (PGCAM). It is a renowned institute and conducts admission tests for intakes.

The Indian Institute of Mass Communication based in New Delhi is another good institute. Established, over thirty years ago, the IIMC has gained recognition from UNESCO as a centre of excellence in the field of communication teaching, training and research. It provides a variety of courses including print journalism, photo journalism, radio journalism, television journalism, development communication, communication research, advertising and public relations.

The Asian College of Journalism based in Chennai, Tamil Nadu, is a postgraduate college that provides students with journalism education adapted to the specific needs of India and other developing countries in Asia. The curriculum is based on the trend and thrust of convergence in the media, and the consequent demands for multiple skills made on the contemporary journalist.

St. Xavier Institute of Communications (XIC) based in Mumbai, Maharashtra, offers a variety of services in training and production. XIC was initiated in 1969 by The Catholic Bishops’ Conference of India to develop scholarship and professionalism in the field of media. It is currently managed by the Society of Jesus (Jesuits) of the Bombay Province.

The Indian Institute of Journalism & New Media (IIJNM) based in Bangalore, Karnataka, is a leading post-graduate school of journalism and media. The curriculum combines both theory and practice to prepare its graduates for positions in the media industry. The centre started in January 2001.

Times School of Journalism, based in New Delhi, offers Post Graduate Diploma in Journalism including six weeks internship with the Times of India and The Economic Times. The eligibility criteria is graduation in any discipline with 50% marks. However, a PG degree and a background in Economics, Management, Finance, Law or Science and Technology preferred.

Indira Gandhi National Open University (IGNOU) also offers courses in mass communication. It provides basic knowledge to students on Journalism and Mass Communication by sharpening the basic skills needed to function effectively in a media organization.

For those interested in acting and modeling, Film and Television Institute of India – Pune is a good option. It is an old and renowned institute and has produced well-known actors working in the film and television industry today.

There are various branches of mass communication. In journalism, the main purpose is to inform, educate and enlighten the masses on current issues and various other social issues that are relevant to them. These days, reporters, news casters, video journalists, cameramen are in great demand. Advertising involves brand-building through effective and innovative communication. The market for advertising is also very competitive

Then, film-making is another interesting option. It involves study of skills used in acting, directing, producing, script writing, cinematography, sound recording, visual mixing and editing etc. These days, lots of youngsters are taking to film-making and are interested in assignments behind the camera as well. It requires a lot of creativity and thinking in a broader perspective. Next comes publishing & printing. A course in publishing involves study of scientific methods used in this industry. It also requires editorial understanding.

Public Relations as a stream is also part of mass communication. PR executives are also in demand as they are responsible for building the public image of an organization.

A report by the Federation of Indian Chambers of Commerce and Industry (Ficci), says that India’s print and broadcast industries are expected to grow at a compounded annual rate of 14% and 22%, respectively, until 2012. While print is estimated to become a Rs.28,100 crore industry by 2012, television will be a Rs.60,000 crore sector. Thus, there is no dearth of opportunities in all these fields but youngsters have to understand that it is not just glamour but also a lot of hard work that goes in these professions.

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Careers in mass communication can include television jobs, radio jobs, advertising jobs and Internet jobs. Find various career opportunities in the field with help from a communications professor in this free video on communication. Expert: Michael Morgan Bio: Dr. Michael Morgan is a professor of communication at the University of Massachusetts, and he has published many writings on issues of mass communication. Filmmaker: David Pakman

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Geetika Jain writes on behalf of Shiksha.com. Shiksha.com is an education portal that connects education seeker with education provider. Shiksha.com has wide information over Media Films Colleges, Mass Communication courses. Its education forums enable its users to seek opinion of students, alumni and faculty of colleges and schools through College Groups and School Groups.

In this day and age, Mass Media is all over. It surmounts the activity of the people. It shapes, forms and influences the buying decisions of the majority through its incessant advertising schemes bombarding our daily existence and it seems that there is no stopping it. As a result, this leads to the invincible effects of Mass Media to the society and its people.

The effects of Mass Media in the present time is both extraordinary and dreadful. On the positive sense, Mass Media makes the lives of the people at ease, along with Information and Communication Technologies, they produce a breakthrough and innovative standard of living for the people to embrace and to live by.

Yet for the young people especially for the teens, the upshot of Mass Media to their lives is in some manner destructive. Mass Media is by some means damaging their innocence of reality and their genuine perception of the outside world.

Teens of today were consumed by constant media messages. Anywhere they rest their eyes they will be exposed to countless advertising and marketing messages. Predominantly, the entertainment media largely influences these young people to act and behave in a certain way that will subsequently be accepted by the society and the people around them.

Mass Media exposes different revolutionary sides of reality and of life. Still, it becomes the most celebrated and widely used by the people in this day and age.

In due course, the effects of Mass Media will forever strike humanity and modify its way of living.

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MASS MEDIA INFORMAZIONE V2-DAY 25 APRILE 2008

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Francis Lloyd Sauza is blogger who loves music, arts, geography, history and communication. He likes surfing the web, writing, reading, singing, traveling, listening to music. He’s also a Visual Artist and having his area of expertise in Computer Graphics Lay outing, Designing, and Painting, he truly love the outdoors.

Now-a-days, Mass Communication is the most attracting field in the young people because it offers various career options in several kinds of Medias for instance, newspapers, magazines, radio, television, public relations, advertisements etc. It comprises of closely related fields of communication, advertisement and public relations. This program is the study of mass media that includes all types of medium used to convey the information to the audience.

Mass communication is a vast field that many areas in it. Some of its areas are discussed as under: -

1)      Print Journalism: – One of the oldest forms of journalism is Print Journalism. This is basically collecting and editing of news for the presentation via media. Newspapers and magazines are the major sources of news and information throughout the world. Today, newspapers and magazines cover numerous specialized sections such as political events, business news, leisure, cinema, career, health and much more.

2)      Electronic Journalism : – Electronic Journalism offers for professional qualified aspirants career opportunities for example, direction, production, camera, graphics, editing, sound, program research, script writing etc. It also affects the lifestyles and thoughts of masses. In Electronic Journalism, there are mainly three areas i.e. hardcore news, business and sports news and entertainment news. Students can get into one of these three areas with their personal interest and caliber.

3)       Radio Broadcasting: – In radio broadcasting, an individual can have various career opportunities as a sound engineer, a station engineer, a radio jockey and a radio producer. The minimum qualification in this industry is a bachelor’s degree. People, who are interested in the creative force, can become a radio producer. The main responsibility of radio producer is the direct the show and put together all the elements more effectively and content structure in a good manner.

Except this, Mass communication brings lots of job opportunities for e.g. documentary and promotional films, television sales and content production, crowd coordinators, artist consultant, stylist or costume designer and many more. Sharda Group of Institutions also brings Journalism and Mass communication course for the students. This is NBA accredited institute and is among the top institutes of India. It delivers best education to its students under the proper guidance of well experienced faculty members.

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The Department of Mass Communication at Southeast Missouri State University boasts one of only 106 mass communication programs nationwide that are fully accredited. Students produce several monthly television and radio shows for the University and local organizations in a hands-on learning environment. Southeast professors work closely with students to teach creative, organizational and technical skills required to excel in the mass communications field.

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This article is all about the importance of Mass Communication. Everybody wants to make his bright career in the most emerging field. In this article, we are also talking about Sharda Group of Institutions that offers mass communication program. If you want to know more about this Institute, you can visit our website: http://www.sgei.org/